"AM is the abbreviation for Latin Term "ante meridiem" which means before noon; also known as “daytime”. While PM is the abbreviation for Latin Term "post meridiem ", meaning after noon; “nighttime”. The combination of the two terms being they're complete opposites but come together as a whole; is the perfect depiction of the am|PM brand objective. To never limit our customer, by bringing a wide range of unique, versatile styles all together under one roof to meet your everyday fashion needs. Bringing me to the Brand name, am|PM Exchange." -Myriah Hutchings